Vital Football

Latest Fulham FC News

FSF On Net Loss Of Football's Bumper TV Deal

FSF On Net Loss Of Football's Bumper TV Deal

Net loss on football`s bumper TV deal

One of the year`s biggest stories crept by last month without anyone paying too much attention. You`d almost think the mainstream media had a vested interest in ignoring it…

After years of burying its head in the sand the Premier League has eventually come out blinking into the sun and admitted that internet streaming could crush the professional game`s finances.

For the uninitiated, internet streaming basically means you can watch football on the net for zip all instead of splashing out on those expensive Sky and Setanta subscriptions. There are amazing parallels with the music industry which has been trying to tackle this problem since the days of Napster in the late 90s.

Both music and football have punters who show a type of love and loyalty that most industries can only dream of. Do they work with this and cherish the relationship? Do they hell. They see themselves as having a divine right to cream off every last penny they can from the 'consumer` and end up corroding much of the goodwill that got them where they are.

The music industry tried to scare fans by saying the major labels would go bust and no 'talent` would be found. People knew it was rubbish, the labels are only the delivery systems, the middleman. The net changed all that. Loads of new bands are turning their back on the majors, they can market themselves online, signing to a label is no longer the Holy Grail.

Similarly the football industry warns that if TV deals collapse we won`t be able to afford the 'talent`. Well, most people are well and truly sick of the ridiculous wages they`re asked to fund anyway and understand the contempt with which Setanta and Sky treat the average match-going fan. No sympathy here. Plus, we`re not daft, if TV deals everywhere drop through the floor, it evens out. If English teams can`t afford to pay £100,000-per-week because of free online football, how would the Italians or Spanish?

Technology brought football its billions through TV, and it`ll take them away through the internet. Take a look at the music industry. CD`s made the song digital and record labels millions as people replaced their old vinyl with CD`s. But they`ve found one almighty problem with this. You could copy analogue (remember mixtapes?!) but sound quality suffered and it was a bit of a faff. Then digital transformed all those lovely sounds into 1 and 0`s (we know 10 binary jokes and they`re both rubbish) which could be shared with minimum fuss to millions of people, for free, once the internet arrived. Whoops.

Football`s experience of this is taking longer but the same is happening. Those lovely satellite companies have gone to the trouble of digitising (and globalising) all their content so that instead of a NASA-approved-two-ton satellite dish in your backyard, all you need is a TV and credit card. Get a laptop and you can share the pictures with millions if that`s your thing.

The Premier League will huff and puff because they stand to lose billions in TV deals. But the internet is a system developed to allow the US Government to communicate in the event of a nuclear holocaust. It`s pretty Richard Scudamore proof.

Clubs are getting worried but it`s a problem of their own making. Extortionate prices mean the next generation has (largely) turned their back on the live game. A lot of younger fans today don`t need the live fix. They think football`s watched on TV anyway and the average Premier League crowd is now in its mid-40`s and rising in age year-on-year.

But what happens when the masses realise they can watch - for nothing - live games on the internet? TV revenue disappears and clubs go bust. This isn`t just a problem for the top-flight either, it goes all the way down to conference level where clubs rely massively on Setanta`s money.

Clubs have to drop prices and win back the next generation who aren`t currently hooked on the live game. Relying on the Russian Roulette of TV revenue will cost them in the end.

The Football Supporters` Federation is the organisation that campaigns for you and represents more than 142,000 fans across England and Wales. For more information, or to join, visit www.fsf.org.uk or email info@fsf.org.uk.

Writer:Site Staff
Date:Tuesday March 31 2009
Time: 1:38PM

Comments

0
If the games were on terrestrial/freeview, no-one would go online, and the clubs would get the money still!! The best way for all I think. I know it is unlikely but....it would be perfect for all involved!
KBFulham
31/03/2009 15:47:00
0
If the games were on terrestrial/freeview, no-one would go online, and the clubs would get the money still!! The best way for all I think. I know it is unlikely but....it would be perfect for all involved!
KBFulham
31/03/2009 15:47:00
0
i agree but due to the amount of money television companies need to invest in order to show the matches, terrestrial tv firms will need to up their revenue in order to pay for the rights... does this mean more adverts and / or higher tv license charges? Plus ITV have possibly the worst coverage of matches - like when they went to an ad break as Everton scored a couple months back - shameful
FFC Daz
31/03/2009 20:09:00
0
i agree but due to the amount of money television companies need to invest in order to show the matches, terrestrial tv firms will need to up their revenue in order to pay for the rights... does this mean more adverts and / or higher tv license charges? Plus ITV have possibly the worst coverage of matches - like when they went to an ad break as Everton scored a couple months back - shameful
FFC Daz
31/03/2009 20:09:00
0
FFC Daz - now that was funny! Well it made me laugh!
Al Billy
31/03/2009 20:11:00
0
FFC Daz - now that was funny! Well it made me laugh!
Al Billy
31/03/2009 20:11:00
0
It is true, but I can't think of any reasonable suggestions to keep all parties happy....
KBFulham
01/04/2009 15:28:00
0
It is true, but I can't think of any reasonable suggestions to keep all parties happy....
KBFulham
01/04/2009 15:28:00
Page 1/1
  1. 1

Login to post a comment

Recent Fulham Articles

Williams Joins Gillingham!

With what is wonderfully called 'the emergency loan' window, Fulham have given one of their youngsters the chance to get regular first team football in a lower league.

Views from the Bench - QPR (a)

After the dust had settled on a pretty decent Fulham performance, against our near-neighbours, both managers spoke to the press.

QPR 1 Fulham 3

As we'd hoped before the game, Slavisa Jokanovic did get his first win as the manager of Fulham Football Club.

Stats: QPR v Fulham

All the stats from QPR (1) vs (3) Fulham, Loftus Road, 13/02/16 12:30 Att: 17,335

Archived Vital Fulham Articles

Vital Fulham articles from

Site Journalists

Andrew Joyce
Profile

Current Poll (see more polls)

MOTM v QPR (a)?
Suggested By: putney
Lonergan1%
Fredericks0%
Madl9%
Burn0%
Amorebieta0%
Christensen0%
Parker18%
O' Hara0%
Cairney54%
Dembele18%
McCormack0%
Garbutt0%
Ince0%
Hyndman0%
ScoopDragon Publishing Entire League Network of Sites

League Table

# Team P W D L Pts. GD
1 Hull City 30 18 5 7 59 28
2 Middlesbrough 29 17 6 6 57 23
3 Burnley 31 15 11 5 56 22
4 Brighton 30 15 11 4 56 10
5 Sheff Wed 31 14 11 6 53 16
6 Derby County 31 13 12 6 51 13
7 Birmingham 31 13 9 9 48 8
8 Ipswich 31 13 9 9 48 1
9 Cardiff 31 11 13 7 46 5
10 Forest 31 10 12 9 42 4
11 Preston 31 10 12 9 42 0
12 Wolves 31 10 10 11 40 -2
13 Brentford 31 11 7 13 40 -6
14 Q.P.R. 31 9 12 10 39 -1
15 Reading 31 9 10 12 37 0
16 Leeds Utd 30 8 12 10 36 -5
17 Huddersfield 31 9 8 14 35 -2
18 Fulham 30 7 11 12 32 -3
19 Blackburn 29 6 13 10 31 -2
20 MK Dons 31 8 7 16 31 -17
21 Bristol City 31 7 10 14 31 -21
22 Rotherham 31 7 5 19 26 -19
23 Charlton 31 5 10 16 25 -30
24 Bolton 31 4 12 15 24 -22
Latest F1 News
Latest Vital Boxing News

Fulham Fixtures (view all)

Feb 16 2016 7:45PM : Blackburn Rovers (a)
Sky Bet Championship
Feb 20 2016 3:00PM : Charlton Athletic (H)
Sky Bet Championship
Feb 23 2016 7:45PM : Leeds United (a)
Sky Bet Championship
Feb 27 2016 3:00PM : Middlesbrough (H)
Sky Bet Championship
Mar 5 2016 3:00PM : Reading (a)
Sky Bet Championship
Mar 8 2016 7:45PM : Burnley (H)
Sky Bet Championship

Recent Fulham Results (view all)

Vital Members League Table

RankNamePoints
1.bbei6378